Privacy Policy

Who are we?

Happyfication, Inc. is a data intelligence company that blends data science with media trading. Happyfication does NOT collect personally identifiable information.

We build precognitive intelligence respectfully collecting anonymous behaviors and we believe in giving you a choice when it comes to the collection this anonymous data/information.

If you do not want us to collect your data, please opt-out here:

What is the purpose of this privacy policy?

This privacy policy ("Privacy Policy") describes how Happyfication Inc. collects and uses anonymous data collected in connection with the services we provide to partners, including advertisers, suppliers of advertising inventory or publishers, as well as end users of websites and applications.

Your privacy is very important to us and we are committed to protecting it. Not only do we abide by applicable laws and regulations and follow industry best practices for digital advertising, we also do not collect any personal identifiable information. We believe that there are effective ways to increase the relevance of advertising messages by using non-personal information.

For purposes of the Privacy Policy, personally identifiable information (PII) is information that can be used by itself to identify a specific individual and would allow us to determine the actual identity of and/or directly contact a specific living person. It includes information such as name, physical address, phone number and email address. In the event that we were ever to process your personally identifiable information we would take commercially reasonable efforts to maintain security protections in accordance with industry practices to protect data we collect from loss, alteration, destruction, misuse and unauthorized access or disclosure.

Please note that this privacy policy does not apply to our partners. For information on how they handle personally identifiable information, please consult their privacy policies.

If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that Happyfication Inc. complies with the Principles of the EU-US Privacy Shield Framework (see below).

What data do we collect?

Non-Personally Identifiable Information Collected Independently from the Use of Our Services.

We may collect and use non-personally identifiable information, including de-identified location and other mobile and online usage information (i.e. statistical ids and/or cookies), from our partners in order to create de-identified profiles which we aggregate into audience segments. This information does not enable us to personally identify you. Non-personally identifiable information collected from our partners is subject to their respective privacy policies and terms of services, not this privacy policy.

Non-Personally Identifiable Information Collected When Using Our Services

When Happyfication Inc. has the opportunity to deliver an ad to your device through a third party service, site or application, we may collect information about your device from third party ad exchanges and/or publishers. Any such information is received in accordance with the third party application or website's privacy policies and subject to their terms and conditions. Happyfication Inc. may collect Statistical IDs which is a probabilistic method of identifying a device based on a set of its attributes that have a reasonable likelihood of being unique in aggregate. For example, using a hash of the IP address, user-agent string, and screen resolution would provide a higher probability of uniquely identifying a device than using any of those attributes independently. We may also collect Cookies which are small pieces of data sent from a website and stored in a user's web browser while the user is browsing that website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user's previous activity (e.g. pages visited or items clicked on). This data in the aggregate allows us to understand behaviors of an anonymous segment of people using devices. This data is never used to identify anyone personally.

How do we use the data we collect?

We use the anonymous behavioral information referenced above to predict where, when and how to deliver the right advertising content to people. To offer this service, Happyfication Inc. may share from time to time the anonymous behavioral information that we collect with our clients and partners, but never do we do not collect any private personally identifiable information. Happyfication Inc. will never be able to identify you or anyone personally. We acknowledge the individual's right to access their personally identifiable information but since we only collect anonymous data we are unable to provide individuals with access as we are unable to identify individual data.

We store advertising identifiers collected via our services for a maximum of 180 days and we store targeting data associated with those identifiers on a 90-day rolling basis.

Personal Information Collected On Behalf Of Advertisers

Some of our services help advertisers reach potential customers who may be interested in receiving information about their products or services. In response to an advertisement or marketing message, you may choose to directly provide personal information such as your name, address, mobile number and/or email address to an advertiser.

Since this information is provided directly to a third party, Happyfication Inc. does not have access to it.

We strongly recommend that you carefully review these Advertisers' privacy policies and Terms of Use/Acceptable Use Policies before submitting personal information to them.

Do we share the anonymous information we collect?

We may share non-personal anonymous information with partners, clients and vendors as permitted by law. We require our partners to comply with our Privacy Policy, to limit their use of such information, and to protect the security and confidentiality of this information.

Please note that we may be required to disclose the non-personal information we collect with other third parties when we believe that the law requires it and/or if compelled to do so by law enforcement or government agencies, or to meet national security requirements, or by other legal action. We may also be required to disclose and share your non-personal information when we deem it necessary and appropriate to provide such information to law enforcement authorities; to protect our rights, or to take precautions against liability.

We also never share personally identifiable data with any third parties. If that practice should change in the future, we will amend this policy to illustrate who we will provide individuals with opt-out choice.

Since we never transmit any personal data to third parties the Privacy Shield liability principle does not apply to Happyfication. We may, however, be required to provide personal data in response to lawful requests from pubic authorities including to meet national security and/or law enforcement requirements.

Is the data we collect secure?

Security 24/7 is our priority.

We take commercially reasonable efforts to maintain security protections in accordance with industry practices to protect data we collect from loss, alteration, destruction, misuse and unauthorized access or disclosure.

To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of the personal information we collect, we invest heavily in state-of-the-art security measures such as encryption methods as well as physical security of our hardware to help ensure your privacy is safeguarded.

We have policies to help maintain control and physical security of the facilities used to store data and only allow access to authorized personnel, restrict access to data to those employees, contractors and agents that have a need to know the information in order to provide and support our services. All our employees and independent contractors are bound by confidentiality obligations and may be subject to disciplinary or legal action if they fail to meet these responsibilities.

What if I have a complaint?

Happyfication Inc. complies with the EU-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. Happyfication Inc. has certified to the Department of Commerce that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability.

A violation of our commitment to Privacy Shield may be investigated by the Federal Trade Commission (FTC) and/or the United States Department of Commerce. If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page once it is available, please visit

Happyfication is subject to the investigative and enforcement authority of the U.S. Federal Trade Commission (FTC). In compliance with the EU-US Privacy Shield, Happyfication Inc. commits to resolve complaints about your privacy. Persons from the European Union who have inquiries or complaints regarding this privacy policy should first contact us here:

Happyfication Inc. has committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles to the BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureau. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint.

Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.

What happens when changes are made to this privacy policy?

Happyfication may amend this Privacy Policy from time to time.

If we make changes in the way we collect or use information, we will notify you by posting an announcement on this site. A user of this site is bound by any changes to the Privacy Policy when he or she uses the site after such changes have been first posted.

What if I have questions or concerns?

If you have any concerns related to the collection of private personally identifiable information, or any other question or concerns about our policies and practices, please contact us here or via mail to:

Happyfication, Inc.
Attn: Legal Department
42 West St. Brooklyn, NY 11222

Effective Date: 2017-04-04