Leverage data intelligence seamlessly across all media.
Happyfication is a marketing powerhouse.
We have built from the ground up the omni-media methodology, technology and team advertisers need today.
We work with direct clients, internal trading desks and media agencies.
On top of the teams and services offered by traditional agencies, we develop our proprietary data intelligence and technology engine: This allows us to not only optimize the performance of your creative and media investments, but also create competitive advantage by adding value across the entire marketing process, from upfront intelligence to feed your strategy, to downstream financial consolidation that make every dollars work harder.
We deliver end-to-end services including:
data audit and governance
competitive landscape analysis
omni-media-mix recommendation built against target audience behaviors
investment thresholds based on your business objective(s)
target audience(s) modeling and segmentation
consumer decision journey mapping and analysis to extract actionable insights
campaign planning including actionable data for both offline and online media
campaign execution with real time optimization across direct and programmatic buys
creative assets adaptation, tagging and trafficking
Efficiency measurement: detailed media+publisher+audiences+ad formats+assets performance across all media
Effectiveness measurement: ROAS/ROMI, brand lift, touchpoints contribution and attribution models
exposed/engaged audiences intelligence reports to understand who is engaging/buying
financial consolidation (technology, media, workforce) for simple transparent audit
…
How can we make you happy?