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    <lastmod>2019-12-06</lastmod>
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  <url>
    <loc>https://happyfication.com/technology</loc>
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    <priority>0.75</priority>
    <lastmod>2019-12-05</lastmod>
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      <image:title>Happy Technology - Optimize | data-driven media buying</image:title>
      <image:caption>Mix probabilistic and deterministic models to select the best OOH locations, TV programs, mobile geofences, premium websites, social platforms... based on your target audience characteristics.</image:caption>
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      <image:title>Happy Technology - Invest | omni-media planning</image:title>
      <image:caption>Break the silos and create more synergies between online and offline, programmatic and linear, push and pull media. Plan against each of your business objectives in a single place to have a precise and holistic view of all your investments. Estimate your reach, coverage on target, optimal frequency and overlap between touchpoints.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a00f33412abd9f51b0b7356/1510371673927-1H3P6GHP8E3ZD8358ICU/Happyfication+attribution+modeling</image:loc>
      <image:title>Happy Technology - Tag | attribution modeling</image:title>
      <image:caption>Build multi-touch contribution models with our simple yet robust tag management system. Follow your audience interactions across ad units, websites, apps, social platforms, ecommerce, content partners...</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a00f33412abd9f51b0b7356/1510371891433-D3WVOZR5SOE7Z5D1TBG3/Happyfication+audit</image:loc>
      <image:title>Happy Technology - Consolidate | transparent audit</image:title>
      <image:caption>Control all costs for media, data, technology, creative production, overheads and more. Understand value generated, seasonality, negotiation... campaign by campaign, brand by brand or for an entire portfolio.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a00f33412abd9f51b0b7356/1510371739368-1YGL5LHWMRDST4IOGE7N/Happyfication+Trafficking</image:loc>
      <image:title>Happy Technology - Execute | advanced trafficking</image:title>
      <image:caption>Set up your campaign with extreme precision across a multitude of touchpoints, publishers, languages, contents and audiences.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a00f33412abd9f51b0b7356/1510371528032-M6HNM7TEU8YBPUDHP4BM/Happyfication+audience+planning</image:loc>
      <image:title>Happy Technology - Target | audience planning</image:title>
      <image:caption>Model and analyze your target audiences way beyond socio-demographic data: touchpoint affinity, key interests, lifestyle segmentation, location, content interaction, offline and online shopping, decision journey... Estimate your investment thresholds based on specific targets and/or markets.</image:caption>
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      <image:title>Happy Technology - Prepare | precognitive intelligence</image:title>
      <image:caption>Leverage relevant trending content, key influencers or even intelligence about your competition, to build custom audiences. Expand the reach of your best performing segments through machine learning.</image:caption>
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      <image:title>Happy Technology - Learn | interactive reporting</image:title>
      <image:caption>Deep dive into your weekly campaign report, complete with: - campaign status and media trader's notes - campaign efficiency measurement: performance analysis by touchpoints, publishers, audiences, ad formats, creative assets... - delivery quality, viewability, fraud detection, brand safety - daily optimization stats - overlap and frequency analysis - location and time map - exposed and engaged audience intelligence - campaign effectiveness measurement: ROAS, awareness, consideration, purchase intent</image:caption>
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      <image:title>Happy Technology - Manage | comprehensive dashboard</image:title>
      <image:caption>Follow the preparation and execution of your campaigns in real time across your entire brand portfolio. Deep dive as needed to add commentary to a brief, explore audience behaviors, review media plans, validate ecommerce conversion tags, and much more...</image:caption>
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      <image:title>Happy Technology - Brief | powerful framework</image:title>
      <image:caption>Easily define your key objectives in order of priority. Let the platform automatically match the best key performance indicators for efficiency and effectiveness. Organize, share and validate all the information your teams need: timings, audiences, brand proposition, available assets, desired tracking and measurement...</image:caption>
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      <image:title>Happy Technology - Segment | data planning</image:title>
      <image:caption>Layer your first party data (past campaigns, site traffic..) with premium third party data to create high-performing segments: look-alike (socio-demo based), act-alike (behavioral based) and shop-alike (purchase based). Compare and optimize their performances over time and across brands.</image:caption>
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  <url>
    <loc>https://happyfication.com/privacy-policy</loc>
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    <lastmod>2024-07-11</lastmod>
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  <url>
    <loc>https://happyfication.com/contact-us</loc>
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    <priority>0.75</priority>
    <lastmod>2017-11-17</lastmod>
  </url>
  <url>
    <loc>https://happyfication.com/opt-out-sucess</loc>
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    <priority>0.75</priority>
    <lastmod>2017-11-13</lastmod>
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  <url>
    <loc>https://happyfication.com/dmca</loc>
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    <priority>0.75</priority>
    <lastmod>2017-11-13</lastmod>
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  <url>
    <loc>https://happyfication.com/opt-in-success</loc>
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    <lastmod>2017-11-13</lastmod>
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  <url>
    <loc>https://happyfication.com/file-a-complaint</loc>
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    <lastmod>2017-11-13</lastmod>
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  <url>
    <loc>https://happyfication.com/remove-my-data</loc>
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    <lastmod>2018-04-30</lastmod>
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